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Mock Ups
Problem
The brand requires a clear identity that reflects its core values while also resonating with consumers who prioritize skincare that is both ethical and effective. This identity must visually and verbally communicate the brands mission, ensuring it appeals to an audience that is conscious of both quality and ethics.
Target Audience
The target audience would include, health-conscious individuals who care about sustainable living, natural skincare, and cruelty-free products. These consumers value transparency, are often environmentally aware, and seek products that align with their ethical views.
Solution
To resolve this brand identity issue, we developed a brand skit that captures the company's mission and values. We designed a unique logo that reflects the brands commitment to natural, plant-based ingredients. Alongside this, we created a thoughtful color palette and mock-ups for product packaging.
PUR
Pur is a vegan, cruelty-free skincare serum brand brimming with botanical ingredients that work together to give you soft, hydrated skin that gives the supple glow.
Emphasizing the commitment to ethical practices, sustainability, and clean beauty.
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Social Media
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