Merewood Manor
Merewood Manor is a private estate established in 2017, seamlessly blending the timeless elegance of a Tudor-style home with the natural charm of an English-inspired garden. Nestled amidst lush landscapes, the estate serves as a sanctuary of beauty and tranquility, featuring citrus-filled orchards, meticulously curated seasonal gardens, and picturesque horse stables. A variety of farm animals, including ducks and chickens, add to its pastoral charm, creating a vibrant yet peaceful atmosphere.
Mock Ups
Problem
Despite its breathtaking setting and strong identity, Merewood Manor lacks a cohesive brand presence that captures its unique charm and translates it effectively into digital and physical touchpoints. Without a well-defined branding strategy, social media presence, and monetization plan, the estate has untapped potential for engagement and revenue generation.
Target Audience
Merewood Manor attracts those who appreciate heritage, nature, and luxury from afar. Luxury enthusiasts, design admirers, and history lovers engage through visual storytelling, while lifestyle brands and designers find inspiration in its aesthetic. This audience values the estate’s beauty and exclusivity without direct access.
Solution
Merewood Manor needs a brand identity and digital presence to show its elegance while maintaining exclusivity. A refined visual identity and strategic social media will highlight its beauty through content. The manor can engage its audience through digital storytelling, branded merchandise, and selective collaborations, cultivating an aspirational presence while preserving its privacy.
Monetizing Potential
Host exclusive, seasonal dining experiences featuring produce grown in the estate’s curated garden and local artisanal goods. Partner with guest chefs, sommeliers, or local artisans, blending farm-to-table dining with storytelling about the manor’s history and gardens.
Create and sell goods directly inspired by the estate, such as citrus marmalade, herbal teas, garden seed kits, or luxury candles inspired by the manor’s ambiance.
Create gardening guides, recipes featuring produce from the estate, or home design inspiration drawn from the Manor and curated gardens.
Develop a luxury brand of citrus-based goods that puts an emphasis on the uniqueness of the estate’s citrus orchards.
Curated products inspired by the brand’s lifestyle and aesthetic, offering customers a tangible connection to the experience.
Complement the tools with guides and resources inspired by Merewood Manor’s expertise. Develop custom-printed journals with space for planting schedules, garden sketches, and notes on seasonal care or Develop a cookbook featuring recipes inspired by the estate, focusing on farm-to-table dishes that utilize homegrown ingredients.
Style Guide
Logo
The main logo is best suited for prominent applications such as signage, packaging, or event invitations, where an elegant and detailed aesthetic is desired. The secondary logo, is ideal for smaller-scale branding like social media icons, watermarks, and product labels, offering versatility and simplicity. The text variation logo works well for clear and professional branding on printed materials, business cards, and website footers, ensuring readability and a polished look.
Main
Secondary
Other Variation
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Elements
These detailed illustrations bring a handcrafted feel to the brand. Using these we can enhance branding as well as maintaining consistency across various applications.
Fonts
Main Font: Magnus Jockey
For Heading
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Alternative Font: Poppins
For Subheading and Paragraphs
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