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Green Pantry

Green Pantry is an experience that nourishes both body and soul. Using only the freshest ingredients and driven by a heartfelt passion, Green Pantry is redefining your relationship with food.

 

It’s more than just a place to eat—it’s a celebration of mindful consumption and sustainability.

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Mock Ups

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Problem

Green Pantry faced challenges in establishing a clear and cohesive brand identity. The restaurant was beloved for its farm-to-table ethos and fresh ingredients, its branding needs to effectively communicate its values of sustainability, mindful eating, and emotional connection to food. Additionally, they need to differentiate it from competitors, and to attract a broader audience.

Target Audience

Green Pantry's target audience includes health-conscious individuals who value fresh, sustainable food and enjoy dining experiences that align with their eco-friendly lifestyle. This group spans young professionals, families, and food enthusiasts who seek nutritious meals and a deeper connection to the origins of their food.

Solution

To solve Green Pantry’s branding challenges, a visual identity was created with a modern logo and earthy color palette, reflecting its commitment to sustainability. We curated an Eco-friendly packaging, menus, and nature-inspired logo, creating a cohesive and memorable brand presence, as well a social media campaigns showcasing its farm-to-table journey.

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Style Guide

Logo Variation

Color Palette

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Social Media 

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