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GOODDAYS
Gooddays is a natural skincare brand that draws inspiration from the sea of Cape Town and the passion of surfers who spend their days riding the waves. Specializing in sunscreen and after-sun lotion, Gooddays is designed for individuals who love the outdoors and seek natural skincare solutions that protect and nourish their skin. With its eco-friendly ethos and high-quality botanical ingredients, Gooddays promises to be reliable companion for adventurers who spend time in the sun.
Mock Ups
Problem
While Gooddays offers a unique and valuable product lineup rooted in nature, it struggled with brand recognition and customer engagement. The brand lacked a cohesive identity and communication strategy to effectively express its connection to the sea and sustainability lifestyles.
Target Audience
The target audience consists of outdoor enthusiasts, surfers, beachgoers, and eco-conscious consumers who are seeking natural effective skincare solutions. These individuals value sustainability and are looking for products that align with their active lifestyles.
Solution
To resolve this brand identity issue, we developed a complete brand kit. The brand kit includes a wave-inspired logo. A color palette was selected as well as a clean font. In addition to the visual elements, product mock-ups were created and social media content was developed.
Social Media
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