Bubbles
Pur is a vegan, cruelty-free skincare serum brand brimming with botanical ingredients that work together to give you soft, hydrated skin that gives the supple glow.
Emphasizing the commitment to ethical practices, sustainability, and clean beauty.
Problem
In today's beauty industry, consumers are increasingly seeking products that align with their ethical values, such as vegan and cruelty-free options, while also delivering tangible skincare benefits. However, many brands struggle to provide effective, high-quality skincare products that meet these ethical standards without compromising on sustainability or transparency. The challenge lies in creating a product that satisfies these demands while offering luxury, efficacy, and clear communication around their benefits.
The brand requires a clear identity that reflects its core values while also resonating with consumers who prioritize skincare that is both ethical and effective. This identity must visually and verbally communicate the brands mission, ensuring it appeals to an audience that is conscious of both quality and ethics.
Initial Ideas
The target audience would include, health-conscious individuals who care about sustainable living, natural skincare, and cruelty-free products. These consumers value transparency, are often environmentally aware, and seek products that align with their ethical views.
Target Audience
Solution
To resolve this brand identity issue, we developed a comprehensive brand skit that captures the essence of the company's mission and values. We designed a unique logo that reflects the brands commitment to natural, plant-based ingredients and cruelty-free practices. Alongside this, we created a thoughtful color palette that emphasizes the brand's fresh botanical focus while evoking a sense of calm and hydration. we carefully selected fronts that balance modernity with an organic feel, enhancing the overall identity of the brand.
To bring the identity to life, we also crafted mock-ups for product packaging, ensuring that the visual elements aligned seamlessly with the brand's message. Additionally, we have designed social media content to create a cohesive online presence, leveraging the new brand visuals across platforms to engage with the target audience.
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Mock Ups
Social Media
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