Good Thanks
Good Thanks Cafe, nestled in the Lower East Side of Manhattan, brings a taste of Australian coastal culture to New York with its vibrant coffee scene and healthy, fresh meals. Known for its in-house 'BUENO' coffee and creative brunch offerings, the cafe needed a website rebrand to match its unique identity and appeal to both locals and visitors who crave a healthy lifestyle.
Before Rebrand
After Rebrand
The primary goal of the rebrand was to create a visually appealing ambiance that truly reflects the unique brand identity of Good Thanks Cafe. By doing so, the rebrand aimed to attract new customers while retaining the loyalty of existing patrons. Enhancing the website’s design was also seen as a key step toward increasing the restaurant's profitability, ensuring that the digital experience matched the inviting, health-conscious, and creative vibe of the cafe itself.
Current Website
Problem
The previous website for Good Thanks Cafe did not fully capture the essence of its brand, which celebrates wholesome, health-conscious food and the relaxed coastal feel of Australia. The site lacked visual cohesion, clear brand storytelling, and an intuitive design that allowed customers to easily explore the menu or make reservations.
As the cafe became more popular, it became crucial to create a digital experience that showcased the fresh, vibrant atmosphere and effortlessly connected with the cafe’s target audience—busy New Yorkers and health-conscious urbanites looking for a cozy, creative brunch spot.
Solution
This rebrand included refreshing the identity to align with the cafe's Australian coastal inspiration by integrating tones, layouts, and airy imagery. We designed a new logo and selected a clean, modern font that mirrored the cafe's approachable, yet upscale vibe. The menu layout was redesigned for easy navigation, with visually appealing images of dishes to entice users. Additionally, we developed an optimized user interface for mobile viewing to cater to customers on-the-go.
By blending function with a relaxed visual style, the new website seamlessly communicated the Good Thanks Cafe experience to its visitors.
Mock Ups
Live Website
As part of the rebrand, we developed a live interactive website that embodies the vibrant and laid-back spirit of Good Thanks Cafe. The new site features seamless navigation, dynamic visuals, and interactive elements that engage users from the moment they arrive. Customers can explore the menu, check out daily specials, and even place orders online with ease.
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